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Javier Prada, Dienteazul: We have the future in one's back pocket.
Are already here. The latest generation of mobile technologies take time to grow and evolve and is now beginning to be aware of their presence.
A daily over 14 hours because they make a simple call control functions domotic of our home, surfing the internet, working with our office or bank, to keep (some hard, stealing hours Morpheus), our contacts , guide us with gps mobile, buy tickets or tickets, use the cellphone as your boarding pass, provide remote medical assistance, conducting marketing campaigns and (almost) anything happens to us, and we are doing from our terminals.
That 20% of users surf the Internet from your mobile (with a growth of 25% to 3% of navigation from PC) or Opera which already has 23 million users on its mobile browser, it demonstrates the importance of Internet in this way.
Now is the time for social networks, and we are seeing the hybridization of mobile technology and Web 2.0: Mobile Web 2.0 and mobile social networks.
Here are some details: the 18 million Internet users in Spain, 73% access social networks. 13% of Facebook users use the mobile platform, Tuenti has 1.5 million daily visits through its mobile version, Blinko born as mobile social network. . . We passed the "browser from the mobile phone (Mobile Web 1.0) to" I relate from your mobile (Mobile Web 2.0).
And work in the Web 3.0, semantic web, sees the next step, in which "everything will be in the cloud (cloud computing). . . And I think:! But if my first video game console had two sticks and a dot that bounced and called tennis!.
Belong to the generation of change, from the "prior to and after the mobile internet", the last born is now offline and online-growing mobile. . . much remains to be seen.
With the mobile marketing will open new models for user interaction: the personalization of advertising, information on demand, direct contact, one by one. . . but now (finally) is the user who decides when and how to talking with him and especially what they want to hear (in the pure state permission marketing), also does not compete with internet marketing because of the proximity intention is to offer, at the decision point and non-intrusive, interesting information for the user that he accepts or rejects.
In the Forum Meeting Point Internet, information is delivered through bluetooth antennas and access points from a QR code 2D-event information (program, speakers, activities,...). There will also be one or two "surprises" such as sweepstakes or mobile tourist guides-QR Gijón.
All mobile content to be issued have been created with Dienteazul, the first content creation tool for mobile java fully-visual (Drag & Drop & Set) developed by Utopial.
This online work platform, enables Java applications to create fully navigable in a visual way, without knowledge of J2ME, which is an improvement in development time. Mobile Utopia Solutions is also working with 2D codes, QR, integrating functionality into their applications to improve user interaction with mobile devices through this technology.
On the one hand with the code reading from the camera of the mobile terminal giving the user access to new information, whether promotional, tourist or identifying objects and people (or packages marked identifying bracelets).
Moreover these codes generated on the fly in java applications to be loaded directly onto the screen of mobile applications for promotional or controls for access and mobility (mobile-ticket and boarding at airports, subway, train,... ).
And this has only just begun. When the speed of mobile navigation will increase the rates of the companies are really flat and we work with only the screen (telephony, internet and television in a single device), will see the true revolution, or are already in it? Do not take the future in one's back pocket?.
Javier Prada is responsible for Marketing and Solutions Dienteazul Mobile Utopia.
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