 |
 |
34% of internet users are receptive to receiving advertising messages on their mobile phones.
A new study by marketing agency specializing in conversational Trendit and portal Yahoo! reveals that 34% of Internet users favor advertising over mobile if any consideration given in exchange or benefiting.
For the preparation of this study have been analyzed more than 5,500 views and comments from users of blogs and social networking forums in Spanish.
Alejandro Romero, director of Alliances Connected Life Yahoo! emphasized that through these means and online media was found "a clear tendency towards positive for users to receive mobile advertising, given the limited capacity of the medium, as long as the reward that they receive is immediate and attractive".
Among other findings, the study shows the "data tariffs of the various operators as the biggest concern related to Internet access through mobile phones. But the most valued refer to their own multimedia features and user experience that on the basis of the experts required for regulation of standards to improve the experience.
The connection speed and Internet access via mobile is undoubtedly one of the highlights and one of the main barriers that are limiting its growth.
In general, the ability to communicate and access their network of contacts via email or access to instant messaging are the main tools for users.
source: www.puromarketing.com
 |
 |
 |
 |